HYGIENE QUEST
Building Africa’s Largest School Led Hygiene Behavior & Consumption Ecosystem
SCHOOLS
PUPILS
TEACHERS
Lack materials for proper handwashing
Primary school absenteeism is caused by hygiene related illness
Lack knowledge on how to wash hands
Lack knowledge on why to wash hands
Lack the training to integrate hygiene into their daily lesson plans
Source: Dettol Hygiene Quest base line survey
Primary and pre-primary
schools reached
Handwashing facilities
constructed
Primary and pre-primary
children reached
Schools converted into Reckitt
products first time and recurring
customers
Diarrhea related absenteeism
Reduced by
Every school reached
Every child protected
A future made healthier
METRIC
School recruited (Term 1)
School retained (Term 2 & 3)
Avg. Product Value per Term
Total Annual Revenue
Revenue = (Recruited schools x $200) + (Retained schools x $200 x 2 terms)
Year 1: (255 x 200) + (120 x 400) = $99K. Year 2: (320 x 200) + (190 x 400) = $140K.
×
PHASE 1 CHALLENGES
Price sensitivity
(Increases)
Logistics issue
(Late deliveries)
✓
PHASE 2 IMPROVEMENTS
Stable pricing strategy
Hub & spoke delivery model
Consistency across all 3 terms
41% revenue growth. YOY
WELCOME TO DETTOL HYGIENE QUEST PHASE 4
We want to drive more impact in all the schools we worked in while converting more schools to be reckitt
product customers
HEALTH DRIVEN IMPACT
Measurable reduction in hygiene related absenteeism
Increased school wide adoption of hygiene routines
Proven hygiene competency among 450,000+ pupils
COMMERCIAL SUSTAINABILITY
Recurring procurement: schools transition into
verified long term Reckitt product buyers
Brand loyalty: health success fosters institutional
and household brand trust
STUDENT HYGIENE
CHAMPION
Launching peer to peer advocacy
teams in all 1,500 campuses to gamify
handwashing and normalize hygiene
routines
TEACHER CAPACITY
BUILDING
Enabling educators in all 1,500 schools
to seamlessly integrate hygiene
modules into standardized daily lesson
plans
INSTRUCTIONAL
TOOLKITS
Distributing high impact educational
visual aids to all 1,500 classrooms to
standardize hygiene messaging
across the region
SUSTAINABLE
CONSUMPTION
MODEL
Implementing cluster procurement
models in these 1,500 established sites
to ensure a reliable, long term soap
supply
DO CAMPAIGNS FOR BUYING
YOUR SCHOOL HYGIENE PRODUCT
We are looking at converting 1200
schools to become customers
PARTNERSHIP RECKITT COMMERCIAL
RETURN ON INVESTMENT
SCHOOL ACTIVATION & REVENUE GROWTH
WE ARE TO ADOPT NEW PRODUCT AFFORDABILITY
DIRECT SALES
Bulk procurement by school administration
PARENT GUIDED PURCHASE
Integrated school home hygiene kits
“DONATE TO YOUR SCHOOL”
Community led support ensuring continuous
soap availability
PHASE 4: BUDGET OVERVIEW
YEAR 1
£160,000Financial requirement (GBP)
YEAR 2
£160,000Financial requirement (GBP)
YEAR 3
£160,000Financial requirement (GBP)
TOTAL 3 YEAR INVESTMENT
£480,000GBP